My main take-away from this article is that “Throughout 2011
retailers had failed to meet a target of 6 seconds download speed (as measured
at 2 Mbps), but achieved it during Q4 with average speeds of 5.2 seconds.
However the top ten e-tailers alone did far better, with average speeds of 4.33
seconds”.
So they achieved a performance gain, even though their page
sizes are increasing (http://blog.siteconfidence.com/2012/01/page-sizes-are-increasing.html)!
Imagine what they can achieve if they started to decrease
their page size and optimise…
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