We love making websites faster. So much so in fact, that we sometimes do it just for fun. This is the story of how one of our professional services team decided to take his (already fast) personal website and see just how far he could optimise performance.
Our regular retail benchmark survey tends to be a bit depressing. On the whole, it generally shows that the UK’s top retail websites are getting slower. Pages are getting bigger, with large amounts of third-party content holding some sites back.
The overall picture last quarter was no exception. Average total load time increased from 10.29 seconds to 10.76 seconds.
However, this time we thought we’d focus on the positive.
YouTube makes it incredibly easy. Just copy and paste a line of code, and you have a fully functioning video embedded in your web page.
The result is that it could take some time for your video to appear. If you have a few videos on the same page, this can really slow things down.
What do you do if you want to embed videos on a web page, but you don’t want to the negative performance impact?